Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
TopGum Closes $35M PLD Deal: What It Means for Gummy Brands
TopGum's $35M acquisition of PLD's US gummy manufacturing operations sets a new FDA-standard benchmark that competing supplement gummy brands can't afford to ignore.
Fall 2026 Supplement Trends: The Brand Playbook
Fall 2026 signals a formulation and positioning reset for supplement brands. Here's how to lead in longevity, GLP-1 support, and clean energy before the category fills.
At-Home Fitness Equipment in 2026: AI and Asia-Pacific Lead Growth
AI integration and Asia-Pacific demand are driving a structural growth phase in at-home fitness equipment, creating a 18-24 month window for brands to lead.
81 Million Members: What the 2026 HFA Data Means for Operators
The HFA's 2026 report puts US gym membership at an all-time high of 81 million. Here's what operators must understand beyond the headline.
HFA 2026 Compensation Report: The Operator Benchmarking Guide
The HFA's 2026 Compensation Report gives gym operators a data-backed framework to benchmark pay and benefits as talent competition intensifies across the fitness industry.
Crunch 3.0 Keeps Expanding: What Each New Club Signals
Crunch 3.0's May 2026 Texas opening signals a deliberate format rollout every gym operator should use to stress-test their own pricing and facility assumptions.
Leadership Coaching's $1.3B Opportunity for Fitness Coaches
The leadership coaching market is on track to hit $1.3B by 2034. Fitness coaches who reposition as executive performance specialists can capture this high-margin B2B segment.
The $5.34B Coaching Market: What the ICF Data Means for You
The ICF's 2025 data shows coaching hit $5.34B, but only 59% of coaches expect growth. Here's what that means for your pricing and positioning.
AI Coaching Platforms in 2026: How to Choose the Right One
The $7.5B Playlist merger has reshaped the coaching platform market. Here's a concrete framework to choose the right AI-powered platform for your business.
Oura Ring x USTA: How Wearables Win With Sports Sponsorship
Oura Ring's US Open sponsorship with USTA sets a new playbook for health tech brands using elite sports to build credibility, retail velocity, and subscription revenue.
MOSH's $13M Series A: Brain Health Nutrition Hits Grocery
MOSH raises $13M Series A for a Target grocery rollout, signaling that functional brain health nutrition is scaling beyond DTC into national retail.
Fitness Equipment Hits $49B by 2034: The Connected Brand Playbook
The US fitness equipment market hits $49B by 2034. Here's how connected brands are using software, subscriptions, and corporate wellness to own the growth.
GLP-1 Clients in 2026: Build a Coaching Model That Converts
GLP-1 prescriptions now exceed 9 million US users. Here's how coaches can build a specialty service model that acquires, prices, and retains this high-value client segment.
80% of Coaches Say Client Acquisition Is Harder in 2026: What Actually Works Now
4 in 5 coaches say acquiring clients is harder in 2026. Strategic framework for picking the right positioning and executing on it.
Planet Fitness Plans 180-190 New Clubs: What It Signals
Planet Fitness projects 180–190 new clubs and 9% revenue growth in 2026. Here's what the unit economics signal for competing operators.
Life Time's First Real Retention Test: What Operators Learn
Life Time's Q1 2026 earnings offer a rare live test of premium gym retention mechanics, with implications for operators across every market tier.
Bay Club's $90M Bet on Luxury Fitness Real Estate
KKR-backed Bay Club is deploying $90M across a San Francisco city block acquisition and a Southern California club overhaul, betting on real estate ownership over franchise scale.
Mastrov's Return to 24 Hour Fitness: What It Signals to the Gym Market
Mark Mastrov bought back 24 Hour Fitness in January 2026. Crunch and EoS were also captured by private capital. The clear pattern emerging for the industry.
150+ Funded Fitness Startups in 2026: The Coach Playbook
150+ fitness startups were funded in 2026. Here's how independent coaches can use that capital wave to lower acquisition costs and defend premium pricing.
Coach Revenue in 2026: The Real Barriers to Growth
The $15.6B coaching market is growing, but median coach income isn't. Here's why the real barriers are structural, and how to fix them.
TopGum Buys PLD: The Pharma-Grade Gummy Play
TopGum's $35M acquisition of PLD's US gummy manufacturing operations marks a pivotal shift: pharma-grade production is now the competitive standard for supplement gummies.
Strava Hits $2.2B Valuation: What the May 2026 Sequoia Round Signals
Strava just closed a Sequoia-led round at a $2.2B valuation in May 2026. Here's what the deal signals for the rest of the fitness brand landscape.
Life Time's GLP-1 Bet: What Operators Must Copy
Life Time's Q1 2026 results confirm that GLP-1 and clinical integration via Miora is a structural revenue and retention play every premium operator must act on now.
Athleisure Hits $900B: The Brand Strategy Playbook
The global athleisure market is projected to surpass $900B by 2033. Here's the brand strategy playbook for capturing structural growth in a crowded market.