Strategic intelligence for fitness professionals
Data, analysis and trends for coaches, nutritionists and physiotherapists.
Latest insights
HFA 2026 Pay Report: What Operators Must Act On
The HFA's 2026 Employee Compensation and Benefits Report gives gym operators their first real industry-wide pay benchmark. Here's what to act on now.
BODY20's EMS Dry Suit: What the Revenue Data Reveals
BODY20's Dry Suit EMS technology lifted leads, revenue, and visit frequency simultaneously. Here's what that data means for premium gym operators in 2026.
Benefit Systems Absorbs Fit Meet and Core Fitness
Benefit Systems is merging two wholly owned subsidiaries ahead of its June 10 AGM vote. Here's what multi-site operators should read into it.
French Fitness Market 2026: Where the Coach Opportunity Is
Gym memberships are surpassing pre-pandemic highs, but the real coach opportunity in 2026 is in personalized and digital coaching for outcome-driven young professionals.
Crunch Gives Away 2M Sessions: What Coaches Must Know
CR Fitness's 2M-session giveaway is a client conversion blueprint. Here's what independent coaches can learn and replicate at their own scale.
Coaching Platforms Are Now AI Ecosystems: Your Move
Coaching platforms in 2026 are full AI ecosystems. Coaches who treat platform selection as a software decision are losing margin and capacity.
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