Strategic intelligence for fitness professionals
Data, analysis and trends for coaches, nutritionists and physiotherapists.
Latest insights
Whoop and Oura: AI Is Redefining the Wearable Market
Whoop's $10.1B valuation and Oura's $900M raise confirm investors are funding AI clinical intelligence, not hardware. Here's what it means for fitness brands.
Mobile Cryotherapy: The Recovery Revenue Stream Gyms Are Adding
Mobile cryotherapy leasing is giving independent gym operators a low-capex path to premium recovery revenue as manufacturer partnerships lower the entry barrier in 2026.
TRNR Acquires STEPR: Equipment Consolidation Accelerates
TRNR's acquisition of STEPR and $50M+ revenue guidance signals fitness equipment is entering a multi-brand platform era driven by M&A, not organic growth.
79% of Members Quit Over Poor Equipment. The Fix Costs Less Than Churn
A new PSLT Fitness Solutions report finds 79% of members cite equipment condition as a renewal factor, while reactive maintenance inflates costs by up to 30%.
24 Hour Fitness Is Sold Back to Its Founder — What Mark Mastrov's Return Says About the Gym Industry
Mark Mastrov is back as owner of 24 Hour Fitness, the chain he built from scratch. What his return tells us about gym industry consolidation in 2026.
The Pro Playbook: Build a Longevity Coaching Offer — The Trend That Changes Your Perceived Value
Longevity is now the top fitness client goal in 2026. How to build a longevity coaching offer that commands premium pricing and drives long-term client retention.
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