Strategic intelligence for fitness professionals
Data, analysis and trends for coaches, nutritionists and physiotherapists.
Latest insights
Oura's $16B IPO: The Wearable Brand Playbook
Oura's $16B Nasdaq IPO confirms the wearable market has split permanently. Here's what fitness brands must do with that signal.
PE Is Resetting Gym Valuations: What Operators Must Know
PE now backs 60%+ of top U.S. gym chains. Here's what independent operators must understand about the valuation reset reshaping exits, lending, and competition.
5 Fitness Trends Reshaping Gym Strategy in 2026
Five forces are converging to reshape gym strategy in 2026. Operators who see them as one unified member value redesign will outperform those chasing each trend separately.
The Wearable Market Is Splitting in Two: What It Means for Brands
The 2026 wearable market is splitting: sub-$200 devices are declining while the $200–$400 tier surges, and 67% of $2.2B in funding went to Oura and WHOOP.
Gummies, Shots, Drinks: Why Format Now Beats Formula
Format is now the primary battleground in the $209.5B supplement market. Gummies and liquid shots are outpacing pills on retention, VC funding, and margin.
RITFIT's $150K BCRF Bet: The Women's Health Brand Play
RITFIT's $150K annual BCRF partnership is a masterclass in cause-marketing as brand differentiation inside a $36B fitness equipment market.
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