Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
PureGym's US Playbook: 65% EBITDA Jump and What's Next
PureGym's Blink Fitness integration delivered a 65% EBITDA jump in year one. Here's what the US rollout means for operators competing in the value tier.
Member Retention: From Tactics to Operating Model
New April 2026 research shows members go silent before canceling. Here's how to build a retention-first operating model around that data.
EoS Fitness: 14 Acquisitions in One Quarter
EoS Fitness closed 14 acquisitions and deployed $10M in reinvestment in Q1 2026 alone. Here's what that pace means for independent gym operators.
Crunch Franchisee Targets 30 Clubs by End of 2026
Fit Fusion LLC is targeting 30 Crunch Fitness clubs by end of 2026, using a three-track growth model that's reshaping competition in the value-tier gym segment.
Crunch 3.0: The New Benchmark for Franchise Gyms
Crunch's 36,000-sq-ft Fort Worth flagship reveals how franchise gyms are using premium design at sub-$10 pricing to reset facility standards across suburban markets.
Apollo's $800M GoodLife Bet: What Operators Must Know
Apollo's $800M GoodLife financing signals institutional capital treating gym chains as infrastructure assets. Here's what independent operators must do now.
Client Retention Is Now the #1 Growth Strategy for Coaches
ABC Trainerize's 2026 industry report confirms retention, not acquisition, is now the primary growth lever for coaching businesses facing AI-priced competition.
The $17B Online Coaching Market: How to Pick Your Platform
The online coaching platform market hits $17.33B by 2035. Here's how to pick the infrastructure that grows your revenue, not caps it.
Life Time's Innovation Hub: What It Means for Coaches
Life Time's Innovation Hub embeds wearable, recovery, and training software startups inside premium clubs. Here's what independent coaches should take from it.
Hybrid Coaching Is Now the Default Model in 2026
Hybrid coaching combining live sessions and app-based programming is now the industry baseline in 2026. Coaches who haven't operationalized this model are losing ground on retention and revenue.
464% Funding Surge: What It Means for Coaches in 2026
A 464.69% surge in fitness tech funding in early 2026 is accelerating AI competition and reshaping the tools and platforms coaches depend on.
Client Retention Is Now Your Primary Growth Strategy
March 2026 data confirms client retention has replaced acquisition as the core growth lever for independent coaches facing AI platform competition.
Zumba at 25: The Brand Longevity Model Fitness Must Study
Zumba's 25th anniversary is more than a celebration. It's a blueprint for fitness brand longevity that operators and coaches can't afford to ignore.
Wearable Fitness Tech Funding in 2026: Where Capital Flows
Wearable fitness tech funding in 2026 is shifting from hardware to AI, gesture control, and passive monitoring. Here's where capital is flowing and what it means for fitness brands.
VMS M&A Wave 2026: The Brand Playbook
PE-backed M&A is reshaping the VMS sector in 2026. Independent supplement brands must now choose between scale, specialization, or a well-timed exit.
Gildan's Record Q1 2026: What It Signals for Activewear
Gildan's record Q1 2026 reveals a bifurcating activewear market. Here's what it means for brand positioning and margin strategy in a $1.15T category.
Gildan-HanesBrands Q1 2026: What the Numbers Signal
Gildan's record $1.17B Q1 2026 signals accelerating HanesBrands integration. Here's what activewear operators and fitness brands need to act on now.
Supplement Market Hits $470B by 2034: Brand Playbook
The global supplement market is forecast to hit $470B by 2034 at 9.4% CAGR. Here's the brand playbook for positioning, personalization, and channel strategy.
VivaGym Buys Synergym: Inside the 450-Club Iberian Playbook
Providence Equity's VivaGym acquires Synergym to build a 450-club Iberian bloc, the clearest live case study of PE rollup logic reshaping fitness at scale.
US Fitness Is Now Structurally Mature: Operator Playbook
The US fitness market has entered structural maturity at 81M members. Here's the operator playbook for winning on retention, revenue, and engagement.
Playlist x EGYM: What the $7.5B Deal Changes for Operators
The $7.5B Playlist-EGYM merger creates a single entity controlling connected equipment, content, and member software. Here's what independent operators must do now.
HFA's FIT Tracker: How to Turn Foot Traffic Data Into Strategy
The HFA's FIT Tracker benchmarks foot traffic across 11,000 US gyms. Here's how operators can use quarterly data to predict churn, benchmark competitors, and time expansion.
Flynn Group's 98-Club Planet Fitness Grab Decoded
Flynn Group's acquisition of 98 Planet Fitness clubs from HGGC and Monogram signals accelerating HVLP consolidation and raises the competitive stakes for independent operators in five US states.
Fitness M&A 2026: What the Houlihan Lokey Report Means
Houlihan Lokey's March 2026 report flagged strength training, Pilates, and wellness as top M&A targets. Here's what it means for gym operators planning growth or an exit.