Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
Beckham's IM8 Deal: Equity Partnerships Reshape Sports Nutrition
David Beckham's equity stake in IM8 signals a structural shift in sports nutrition, where athlete ownership replaces paid endorsements and reshapes brand competition permanently.
3D-Printed Gummies Hold 25% of Supplement Market
3D-printed personalized gummies now hold 25% of the global supplement market, with adherence rates 2.5x higher than pills and Europe critically underdeveloped.
VivaGym Buys Synergym: What Operators Must Know
Providence Equity-backed VivaGym's acquisition of Synergym España signals a European consolidation wave every independent gym operator needs to act on now.
HFA's FIT Tracker: How to Use Real-Time Gym Traffic Data
The HFA's FIT Tracker delivers real-time foot traffic benchmarks across 11,000 gyms. Here's how operators can use it to cut churn and sharpen decisions.
The 30-60-90 Day Playbook to Cut Gym Churn Below 10%
New 2026 research identifies the first 90 days of a gym membership as the highest-leverage window to cut churn from 30% to under 10% using structured onboarding and early detection.
Group Coaching: The Revenue Model That Beats 1-on-1
Group coaching can multiply a coach's effective hourly revenue by 3-5x without adding delivery time. Here's how to build the model.
2026 Fitness Trends: How Trainers Turn Them Into Revenue
Six macro fitness trends are reshaping the coaching business in 2026. Here's how to convert each one into a concrete service offer, pricing tier, or client acquisition strategy.
Coaching Hits $5.8B by End of 2026: What It Means
Global coaching revenue hits $5.34B and is on track for $5.8B by end of 2026. Here's what independent coaches must do now to capture share before the market tightens.
VEGAIN's Raise: What Plant-Based Sports Nutrition Signals Now
VEGAIN Nutrition's recognition by Spring ahead of Web Summit Vancouver 2026 signals that plant-based sports nutrition is now an active institutional investment category.
Planet Fitness 2026 Guidance: What It Really Signals
Planet Fitness beat Q1 2026 operational targets yet issued below-consensus guidance. Here's what that divergence actually means for operators and brand investors.
VivaGym Buys Synergym: What Iberia's Consolidation Signals Globally
VivaGym's acquisition of Synergym signals that Europe's fitness consolidation is accelerating. Here's what mid-market operators globally must do now.
New Member Retention: Why the First 90 Days Decide Everything
New 2026 data shows 50% of gym members quit within 90 days. Here's the operational protocol that turns that window into your strongest retention asset.
The $244B Fitness Club Market: What Operators Must Do Now
Three reports converge: the fitness club market hits $244B by 2032. Here's what US and global operators must prioritize before consolidation locks in.
Niche Specialization: The One Growth Strategy That Works
Generic positioning is costing coaches clients and revenue in 2026. Niche specialization is the clearest path to shorter sales cycles, premium pricing, and sustainable growth.
MyFitnessPal Buys Cal AI: What Coaches Must Know
MyFitnessPal's acquisition of Cal AI on March 2, 2026 reshapes the nutrition tools coaches recommend and how client food logging will work going forward.
All-in-One Coaching Software: The Real Business Case
All-in-one coaching platforms are now a core business lever, not just a convenience. Here's the real case for consolidating your tech stack.
Technogym's 10% Q1 Jump: The AI Playbook Behind It
Technogym posted $278.9M in Q1 2026 revenue, up 10.1% YoY, while announcing a Google Cloud AI partnership and a World Treadmill Championship to drive recurring revenue.
At-Home Fitness Equipment: $21.4B by 2035 Brand Playbook
New 2026 data projects at-home fitness equipment reaching $21.4B by 2035 at 8.2% CAGR. Here's the brand playbook for capturing it.
How to Position Your Coaching Practice in a $5.34B Market
The global coaching market hit $5.34B, but most coaches aren't capturing the growth. Here's how to fix your positioning, pricing, and model in 2026.
VivaGym Buys Synergym: What 450 Clubs Signals
VivaGym's Providence Equity-backed acquisition of Synergym creates a 450-plus club HVLP platform and confirms PE consolidation as European fitness's defining force in 2026.
France Fitness Franchise Market 2026: The Operator Data
France's 2026 fitness franchise rankings expose a widening split between HVLP and premium formats, with investment thresholds now acting as the primary strategic filter for operators entering or scaling in the market.
Aligned Fitness Buys 6 Club Pilates: The Studio Roll-Up Play
Aligned Fitness acquired six Club Pilates studios in Ohio, signaling a format-diversification strategy that independent gym operators across the Midwest can't afford to ignore.
Coaching's $5.34B Market and the AI Gap Costing You
The coaching industry hit $5.34B, but AI adoption remains low. The efficiency gap between adopters and non-adopters is already widening.
AI Personalization Is the Hottest Coaching Investment of 2026
VC is flooding AI personalization and digital coaching with capital in 2026. Here's what that investment signal means for independent coaches right now.