Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
Create Wellness Raises $20M: The Single-Ingredient Brand Bet
Create Wellness raised $20M on a single-ingredient creatine model, signaling that transparency and clinical specificity are becoming the strongest moats in a $100B supplement market under growing regulatory pressure.
Jamieson Wellness Gets a $2B Takeover Bid
Jamieson Wellness received a $2B unsolicited takeover bid, signaling that major consumer goods players are buying supplement trust equity, not building it.
Hexis Raises $2.1M: Personalized Nutrition Apps Are Getting Funded
Hexis's $2.1M raise, backed by Premier League clubs and Tour de France cyclists, signals that personalized nutrition apps are becoming serious infrastructure for supplement brands.
Fitness Industry Stats 2026: The Numbers Operators Need
US gym memberships hit 77 million, personal training drives 47% of global revenue, and the fitness industry is heading toward $300B. Here's what the data means for operators in 2026.
Fitness Ventures Buys 22 Crunch Gyms, Becomes Largest Franchisee
Fitness Ventures acquires 22 Crunch locations to become the brand's largest franchisee, signaling a consolidation wave that independent gym operators can't afford to ignore.
Personal Trainer Salaries in Europe 2026: The Real Numbers
New ERI SalaryExpert data puts Paris personal trainers at $43,600/year average in 2026, with a 14% urban premium and a 5% five-year growth projection.
4 in 5 Trainers Struggle to Find Clients: The Fix
80% of trainers say finding clients is harder than ever, yet the US fitness market heads toward $60B. Here's why the gap exists and how to close it.
Nike and Lululemon at Multi-Year Lows: The Brand Read
Nike at a 12-year stock low and Lululemon at an 8-year low simultaneously signals a structural break in premium athleisure. Here's what fitness operators need to act on now.
SuperLiving Raises $7M: Where Coaching Investment Is Going
SuperLiving's $7M Series A led by Lightspeed joins a wave of 2026 coaching platform raises. Here's what the investment patterns mean for independent coaches.
NASM Report: How Top Trainers Break the $100K Mark
The NASM's June 2026 report identifies the specific habits and business models that separate six-figure personal trainers from the rest.
Daxko Acquires FitnessForce in Global Expansion Play
Daxko acquired FitnessForce on June 23, 2026, targeting gym software dominance across India, Australia, the Middle East, and Southeast Asia.
Brand Watch: Mindbody, ClassPass and EGYM Merge Into $7.5B Giant
MyFitnessPal Buys Cal AI: What It Means for Coaches
MyFitnessPal's $40M acquisition of Cal AI signals rapid consolidation in nutrition tech. Here's what it means for coaches who rely on third-party apps.
Hybrid Coaching Is the Baseline Now: How to Reposition
Hybrid coaching is now the default expectation, not a differentiator. Here's how to reposition around niche authority and systems quality to stay competitive in 2026.
Coaching Is a $5.34B Industry: What the Numbers Mean for You
The global coaching industry hit $5.34B in 2026, up 17%. Here's what the ICF data actually means for independent coaches building a business right now.
Community as a Marketing Engine: The 2026 Coach Playbook
As client acquisition costs rise and 80% of trainers struggle to find clients, the 2026 playbook turns community into a structured, low-cost marketing engine.
How Fitness Brands Are Turning Community Into a Marketing Engine
Executives at Zumba, Crunch, and Hims and Hers are pivoting from paid acquisition to community-led growth. Here's what that means for your marketing budget.
49% of Lapsed Members: Your Gym Never Reached Out
Zenoti's June 2026 survey found 49% of lapsed gym members were never contacted after they stopped attending. Here's what operators can do about it.
GLP-1 Meets the Gym: HFA Puts a Number on the Opportunity
The HFA's June 2026 white paper gives gym operators a clinical and economic blueprint for turning GLP-1 therapy into a structured, high-value membership revenue stream.
Who's Funding Fitness in 2026: The VC Landscape for Coaches
Fitness VC funding in 2026 is concentrating in AI personalization, platform infrastructure, and hybrid coaching tools. Here's what that means for your coaching business.
Function Health Acquires SuppCo: Trust as a Competitive Advantage in Supplements
Function Health acquires SuppCo (May 2026) and turns quality verification into a competitive advantage. What this signals about the supplement market's evolution.
Gym Run Clubs: The 2026 Retention Trend Operators Can't Ignore
Supplement Market Hits $187B by 2031: Where Growth Lives
The global supplements market is forecast to hit $187.22B by 2031. Here's where the real growth is and how fitness brands should respond.
Wearable Tech Raises $1.52B in 2026 So Far
Wearable fitness tech funding hit $1.47B through mid-2026, up 111.67% YoY. But 80% of capital went to just three deals, reshaping the sector.