Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
Group Fitness ROI: The Member Data Operators Can't Ignore
New data from 2.6M member journeys shows group fitness participants have 27% higher lifetime value. Here's the financial case operators need to act on.
Fitness Stocks in 2026: What Planet Fitness and Xponential Signal
Planet Fitness and Xponential Fitness are flagged as top fitness stocks in 2026. Here's what their investor thesis means for independent gym operators.
Sports Coaching Market Is Growing at 7-10% Per Year
The sports coaching market is growing 7-10% annually through 2030. Independent coaches have a narrow window to build a differentiated position before consolidation.
AI Coaching Platforms in 2026: What Coaches Must Know
AI coaching platforms are maturing fast in 2026. Here's what every coach needs to know to price their expertise above the automation floor.
58% of Prospects Drop Off Before Booking You
58% of people searching for a coach never make contact. Fix opaque pricing and slow response times to convert demand that already exists.
The $531B Athleisure Boom: Where Brand Opportunity Actually Lives
The $531B sportswear market is growing fast, but athleisure opportunity isn't evenly distributed. Here's where margin and volume gains are actually concentrated in 2026.
AI-Connected Fitness Equipment: What the Market Now Demands
AI-connected fitness hardware is now a baseline expectation for commercial gym buyers. Brands without a data strategy risk losing floor space to tech-native rivals.
Anytime Fitness Asia Is on the Block for $400M
Inspire Brands Asia is seeking $400M+ for Anytime Fitness Asia, setting a landmark valuation benchmark for gym chains across Southeast and East Asia.
Group Fitness Is a Retention Driver: The Operator Case
New industry data confirms group fitness is one of the most measurable retention levers available to gym operators, yet most facilities still treat it as secondary.
Smart Home Gym Equipment: How the Market Is Reshaping Brands
Smart home gym brands are consolidating around strength tech, wearables, and recovery. Those who own the data layer are building moats hardware alone never could.
Retro Fitness Is Recruiting Restaurant Franchisees. Here's Why.
Retro Fitness is converting QSR multi-unit operators into gym franchisees, a cross-sector strategy that signals where fitness franchise recruitment is heading.
Gen Z Has Chosen the Gym as Its New Social Hub
ClassPass data shows 53% of 18-34 year-olds now choose fitness over nightlife. Gym operators who build real community infrastructure will own Gen Z's loyalty.
Two Visits a Week: The Retention Number That Changes Everything
New enterprise data shows members who visit twice a week stay 7 months longer, and 4+ staff interactions monthly boosts renewal odds by 80%.
Planet Fitness Exits Bravo Fit: What the Deal Signals
Planet Fitness exits its Bravo Fit stake as Franchise Equity Partners takes over, while Bay Club drops $42M on a premium California club. Here's what both deals mean.
A $298B Market by 2034: Where Gym Operators Should Bet
The global fitness club market hits $298B by 2034 at a 9.66% CAGR. Here's where smart gym operators should allocate capital now.
Anytime Fitness Hits 6,000 Gyms and Pushes Global
Anytime Fitness opened its 6,000th gym in 2026 and is targeting Europe, Latin America, and the Middle East. Here's what it means for the global fitness market.
The Real Numbers Behind Personal Trainer Earnings in 2026
Beyond the $49K average, personal trainer earnings in 2026 split sharply by model and business strategy. Here's what the real numbers look like.
ABC Trainerize's New Updates: What Changes for Coaches
ABC Trainerize's August 2026 update brings customizable dashboards and higher group capacity. Here's what it means for coaching revenue and scale.
10XU Raises £1.5M: What This FitTech Deal Signals
10XU's £1.5M raise from Collinson Group signals wellness-as-loyalty-infrastructure, a B2B distribution shift coaches and platform builders need to understand now.
US Gym Traffic Beats Record 2025 Pace at Midyear
US gym foot traffic through H1 2026 has already surpassed the record pace set in all of 2025, per the HFA's new FIT Tracker. Here's what operators must do next.
Strong Pilates Bets on Central Europe With Franchise Deal
Strong Pilates signs a master franchise deal with Poland's Xtreme Brands, backed by bValue Fund, targeting Poland and Czech Republic as its latest global markets.
On Air Fitness Targets 145 Clubs by End of 2026
French gym franchise On Air Fitness is targeting 145 clubs by end of 2026, with two August openings and active expansion across Morocco, Italy, Spain, Portugal, and Belgium.
Gen Z and Seniors Are Driving the Gym Market Now
U.S. gym memberships hit a record 77M in 2024, but growth is concentrated in Gen Z adults and adults 65-plus. Here's what operators must do now.
Digital Health Raised $7.4B in H1 2026: What It Means
Digital health raised $7.4B in H1 2026, with AI wearables capturing the largest share. Here's what it means for fitness and wellness brands.