Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
Crunch 3.0: What the 110-Club Scale Model Teaches
CR Fitness Holdings' $5M Crunch 3.0 prototype and 110-club target reveal concrete structural lessons for every gym operator considering scale or a format refresh.
Subscription Pricing for Coaches: The Models That Actually Work
Per-session pricing exposes coaches to churn and income swings. Here are the subscription structures, price bands, and tier architectures that generate stable recurring revenue in 2026.
Signos Raises $20M: What CGM Coaching Means for Trainers
Signos raised $20M to combine CGM wearables with behavioral coaching inside the GLP-1 boom. Here's what it means for your coaching business.
5 Coaching Platform Features You Can't Ignore in 2026
A January 2026 audit framework identifying the five non-negotiable coaching platform features that grow a business, not just organize one.
Supplement Market Hits $187B: Where Brands Win
The global supplement market hits $187B by 2031, but gummies (12% CAGR) and plant-based products (9.8% CAGR) are where brands must invest now.
Mave Health's $2.1M Seed: Neurotech Enters Fitness
Mave Health's $2.1M seed round signals neurotech's move into mainstream fitness. Here's what it means for brand strategy and recovery hardware positioning.
Home Fitness Equipment Hits $22B: The Margin Map
The home fitness equipment market is heading to $22.2B by 2033. Here's where the margin lives as the category matures past pandemic distortions.
HFA 2026 Pay Report: What Operators Must Act On
The HFA's 2026 Employee Compensation and Benefits Report gives gym operators their first real industry-wide pay benchmark. Here's what to act on now.
BODY20's EMS Dry Suit: What the Revenue Data Reveals
BODY20's Dry Suit EMS technology lifted leads, revenue, and visit frequency simultaneously. Here's what that data means for premium gym operators in 2026.
Benefit Systems Absorbs Fit Meet and Core Fitness
Benefit Systems is merging two wholly owned subsidiaries ahead of its June 10 AGM vote. Here's what multi-site operators should read into it.
French Fitness Market 2026: Where the Coach Opportunity Is
Gym memberships are surpassing pre-pandemic highs, but the real coach opportunity in 2026 is in personalized and digital coaching for outcome-driven young professionals.
Crunch Gives Away 2M Sessions: What Coaches Must Know
CR Fitness's 2M-session giveaway is a client conversion blueprint. Here's what independent coaches can learn and replicate at their own scale.
Coaching Platforms Are Now AI Ecosystems: Your Move
Coaching platforms in 2026 are full AI ecosystems. Coaches who treat platform selection as a software decision are losing margin and capacity.
Wearables Hit $185B: Where Fitness Brands Capture Margin
Wearable tech grows from $92B to $185B by 2030. Fitness brands that build data ecosystems now will capture recurring margin. Hardware-only players won't.
Longevity Is Now a Brand Strategy, Not a Trend
FIBO 2026 confirmed longevity has moved from marketing language to core brand strategy, with measurable health metrics and integrated tech ecosystems replacing aesthetic-led positioning.
Athleisure Reaches $871B by 2033: The Margin Map
The athleisure market hits $871B by 2033, but clothing dominance, offline retail growth, and commoditization pressure reveal where brand margins are actually won or lost.
Brooks' Head-to-Toe Bet Is Reshaping Running Brands
Brooks Running's record Q1 2026 quarter reveals how a head-to-toe apparel strategy converts single-category loyalty into durable lifetime customer value.
How to Pick an Online Coaching Platform in 2026
The online coaching platform market is consolidating fast. Here's how to match the right integrated stack to your business model before locking in.
Online Coaching Prices 2026: What the Data Actually Shows
Online coaching prices in 2026 span a 20x range. Here's what the data shows about niche specialization, commitment length, and outcome-based pricing.
VivaGym Buys Synergym: Iberian Consolidation Accelerates
VivaGym's May 2026 acquisition of Synergym accelerates Iberian gym consolidation, raising the competitive stakes for independent operators across Spain and Portugal.
Gym Pricing Power in 2026: Where Does It Break?
Planet Fitness paused its Black Card price hike in Q1 2026, exposing a structural ceiling in budget gym pricing with direct implications for mid-market operators.
Planet Fitness Q1 2026: What Operators Must Learn
Planet Fitness beat Q1 2026 estimates but its stock fell on membership weakness. Here's what every gym operator must audit right now.
Top Online Coaching Platforms 2026: Which One Pays Off?
The $3.2B coaching market has options. Here's a revenue-first breakdown of Coaching.com, GoalsWon, Kajabi, and Profi for 2026.
2026 Fitness Trends: Which Ones Actually Grow Your Revenue
The top 2026 fitness trends only matter if they translate to revenue. Here's how to turn GLP-1 programming, women's life-stage training, and longevity positioning into profitable coaching packages.