Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
Aligned Fitness Hits 61 Studios: The Boutique Rollup Playbook
Aligned Fitness's acquisition of six Club Pilates studios in New Jersey reveals how PE-backed operators are systematically consolidating boutique fitness franchises.
How to Raise Your Coaching Prices Without Losing Clients
How to raise your coaching prices without losing clients. The right timing, pricing psychology, the exact script, and 2026 market benchmarks for personal trainers.
Pro Playbook: How to Build a Coaching Waitlist
Pro Playbook: how to build a real coaching waitlist. The complete mechanism to go from chasing clients to having prospects ask to work with you — and the pricing effect it creates.
PersonalHour's AI Pilates Funding: What It Signals for Coaches
PersonalHour's AI Pilates funding round, alongside Peloton's Skōp acquisition, signals accelerating automation at the equipment layer. Here's what independent coaches need to do now.
Online Coaching Pricing Models That Actually Work in 2026
A model-selection framework for online coaches in 2026: which pricing structure maximizes retention and revenue given today's bifurcated market.
Coaching Industry Hits $5.3B: What the Data Means for You
The coaching industry hit $5.34B with 122,974 practitioners globally. Here's what the ICF data means for your positioning, pricing, and growth strategy.
AI Tools for Personal Trainers in 2026: What Actually Works
Which AI tools are genuinely useful for personal trainers in 2026? High-impact use cases, what to avoid, and how to structure AI in your daily coaching workflow to save time without losing quality.
Unilever Buys Grüns for $1.2B: What It Signals for Supplements
Unilever acquired Grüns for $1.2B on June 1, 2026. Analysis of what this Big Consumer consolidation wave means for the supplement market and independent brands.
Lactalis Buys Protein Works: The Strategic Read
Lactalis acquires Protein Works in a distribution and margin play that signals global food multinationals are now actively consolidating the $30B–$44B protein supplement category.
Oura's $575M Bet: Wearables Go Clinical
Oura's $575M Series G at a $10B+ valuation signals wearables are becoming clinical tools. Here's what that means for fitness brands' retention and strategy.
Danone Buys Huel for €1B: Complete Nutrition Goes Mainstream
Danone acquired Huel for ~€1B (March 2026). What this deal reveals about the convergence of sports nutrition and functional food, and the opportunities for challenger brands.
Athleisure at $423B: Where Brands Win in 2026
The global athleisure market hits $423.55B in 2025 and heads toward $935B by 2034. Here's where brands win and where they get squeezed out.
Peloton Buys Skōp: What the Pilates Bet Means for Operators
Peloton's acquisition of Pilates startup Skōp, backed by 48% YoY engagement growth, signals a direct content threat to boutique studio operators facing consolidation from every direction.
Half Your Members Quit Before 6 Months: What They Actually Want
New June 2026 data shows 50% of gym members cancel before 6 months. The cause isn't price — it's a product mismatch operators can actually fix.
Gym Group vs Basic-Fit vs McFIT: Three HVLP Expansion Models in Europe 2026
Gym Group (75 new UK sites), Basic-Fit (1,400+ sites Europe), McFIT/RSG (brand portfolio): three HVLP expansion models decoded. What operators can learn from each approach in 2026.
ClassPass + Mindbody + EGYM $7.5B Merger: What It Means for Gym Operators
The $7.5B Playlist (ClassPass + Mindbody) + EGYM merger closed March 31, 2026. What it means for gym operators: distribution, software, equipment — and the dependency risk.
The Pilates Rollup Is Accelerating: The Operator's Strategic Read
Aligned, Bay Club, and Peloton-Skōp moved in one week. Here's what the boutique Pilates rollup trend means for independent operators who still have leverage.
Peloton Buys Skōp: What the Pilates Bet Means for Coaches
Peloton's acquisition of Skōp reshapes the competitive landscape for Pilates and mobility coaches. Here's what the deal means for your business in 2026.
Online Coaching Pricing 2026: Market Data to Set Your Rates Right
Online coaching 2026: $100-300/month standard, $400-600 specialized, $600-1,200+ high-ticket. Real market data to price with confidence and stop leaving money on the table.
88% Revenue Growth in Luxury Wellness: What It Signals for Premium Coaches
Post House's 88% revenue growth confirms premium wellness is thriving in 2026. Here's what independent coaches should take from it.
The Hybrid Coaching Model: Why 50% of Trainers Chose It (And How to Build One)
50% of trainers chose hybrid as their primary coaching model in 2026. This guide explains why it's the most resilient format, how to structure the offer, and the concrete revenue math.
CoachHub's AI Push: Threat or Leverage for Independent Coaches?
CoachHub's AI-enabled enterprise platform is reshaping what corporate buyers expect from coaching. Here's how independent coaches stay competitive and move upmarket.
AI Tools for Personal Trainers in 2026: What's Actually Worth Using
64% of coaches use AI in 2026. This guide identifies use cases with real ROI (program generation, automated check-ins) vs overhyped ones. Concrete and applicable starting this week.
Women's Sports Nutrition 2026: The Segment Growing 3x Faster Than the Overall Market
Women's sports nutrition hits $23.8 billion in 2026 at 8.8% CAGR — outpacing the overall market. Analysis of the fastest-growing categories and where brand opportunity sits.