Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
GLP-1 and Coaching: How to Build a Niche in 2026
GLP-1 medications like Ozempic are exploding in 2026. Trainers who specialize in these clients have a rare window, before the niche gets saturated.
Finding Clients: The #1 Challenge for Trainers in 2026
80% of coaches say client acquisition is hard in 2026. The strategies that work according to the annual report: specialization, referrals, and consistent online presence.
WHOOP Raises $575M: What It Says About Fitness Wearables
WHOOP raises $575M at a $10.1B valuation. What this funding reveals about the future of recovery data and the opportunities it creates for coaches and fitness brands.
Activewear at $241.8B: What Winning Fitness Brands Do
The activewear market is forecast to hit $241.8B by 2032. The trends, women's segment, sustainability, DTC, that fitness brands can no longer ignore.
Planet Fitness Raises Prices in 2026: The End of Pure HVLP or a Value Strategy Pivot?
Planet Fitness raises its Classic Card to $15 and prepares a Black Card increase to $30 in 2026. What this strategic move says about the HVLP model and opportunities for independent operators.
EoS Fitness Buys 14 Gyms in Q1 2026 — What Their Expansion Model Tells Us
EoS Fitness acquired 14 gyms in Q1 2026, signed 11 leases, and reinvested $10M in renovations. What their HVLP expansion model signals about gym industry consolidation.
The Pro Playbook: Choosing Your Niche in 2026 — The 3-Criteria Method
Pro Playbook Monday: the 3-criteria method to choose your personal training niche in 2026. What you master, what the market pays for, what people search — at the intersection of all three.
Pricing Psychology in Personal Training: Why Charging More Can Actually Improve Client Results
Undercharging may actually hurt your clients' results. Pricing psychology explains why a higher rate creates stronger commitment — and how to raise your prices without losing your clients.
4 in 5 Personal Trainers Say Getting Clients Is Harder in 2026. Here's Why.
The 2026 State of Personal Training report: 4 in 5 trainers say client acquisition is harder, despite 12% projected market growth. Breaking down why — and what the top 20% do differently.
WHOOP Signs PSG Deal and Raises $575M: What It Signals for the Fitness Wearable Market in 2026
WHOOP raises $575M and signs with PSG. Garmin is preparing a screenless competitor. The fitness wearable market grows 16% in 2026 — what it means for sport professionals.
Fitness Brand Partnerships in 2026: What Actually Works with Sports Influencers
940 brands active in fitness partnerships in 2026 — the market has matured. What works: long-term deals, integration in educational content, niche-exclusive formats. What's dead: pure reach.
AI and Digital Tools: How Coaches Are Saving Time in 2026
Most coaches think AI is either a threat or something complicated. The 2026 data shows something different: coaches who actually adopt it save time where it counts — freeing up space for what AI can't do.
The Gym Operations Report: Member Retention Benchmarks for 2026
The Gym Operations Report: member retention benchmarks for 2026. 1 in 3 members leaves each year. Three operational levers to change that number.
4 in 5 Trainers Say Client Acquisition Is Getting Harder
4 in 5 trainers find client acquisition harder in 2026. The real causes, the coaches who are still growing, and a concrete framework to follow.
Brand Watch: WHOOP at $10B — What It Means for the Fitness Market
Brand Watch: WHOOP raised $575M at $10B in March 2026. Abbott and Mayo Clinic in the round. What it signals for the wearable market and connected health.
Xponential Fitness Opens Strategic Review: Sale on the Table
Xponential Fitness, the company behind Club Pilates, Pure Barre, and YogaSix, opened a strategic review on April 6 that could lead to a sale. Analysis of a franchise giant under pressure.
Hybrid Coaching Is Now the Dominant Personal Training Model in 2026
The 2026 personal training industry annual report is out. Hybrid coaching is dominant. Here's what the data says about income, client acquisition, and which strategies are actually working.
GLP-1 and Coaching: Why Trainers Who Adapt Are Winning in 2026
Millions of people on GLP-1 medications need coaches who understand muscle preservation. The trainers who've figured this out are building premium client bases in 2026.
Workout Anytime's Conversion Strategy: A New Franchise Growth Model
Workout Anytime just shifted its growth strategy: instead of building new clubs, the chain wants to convert existing gyms to its brand. An approach that says something important about the state of the fitness market in 2026.
24 Hour Fitness Acquired by Its Founder: What It Actually Means
The founder of 24 Hour Fitness just reacquired the chain he built — 21 years after selling it for $1.6 billion. This return isn't nostalgia. It's a clear investment thesis in a fitness industry in full consolidation mode.
Specialization vs Generalism: The Real Revenue Impact in 2026
The 2026 coaching industry data is clear: generalist coaches face the most competitive pressure, while specialists attract clients who come to them. Here's what it means for your business.
Vuori at $5.5B: How a Yoga Brand Became a Billion-Dollar Disruptor
Vuori just raised $825 million at a $5.5 billion valuation. For a brand founded in 2015, that's an extraordinary trajectory. Here's what explains that number — and what it says about the premium activewear market.
Sports Nutrition M&A Q1 2026: The Deals That Matter
Q1 2026 was busy for supplement sector M&A. Create Wellness raised $20M. Lonza sold its capsule division for $3B. HUL acquired OZiva. Here's what these deals collectively say about where the sector is heading.
24 Hour Fitness: Its Founder Just Bought It Back 20 Years After Selling It
Mark Mastrov just reacquired 24 Hour Fitness 20 years after selling it for $1.6B. Here's what his turnaround playbook looks like and what it means for the mid-market gym segment.