Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
The Gummy Supplement Boom: Market Data on the Format Taking Over
Unilever paid $1.2B for Grüns primarily for the gummy format. The market data behind the supplement gummy boom and what it means for nutrition brands.
Momentous Commits $200K to Female Athlete Performance Research
Momentous commits $200K to fund female athlete performance research via Collective X Health. A meaningful signal from an industry that has long under-studied female physiology.
Meta Spins Off Supernatural: What It Means for Fitness Brands
Meta's Supernatural spin-off into an independent entity signals the limits of big-tech ownership in niche fitness and reshapes how brands should think about platform deals.
Crunch 3.0: What the New Format Teaches Operators
Crunch's fourth 3.0 location in St. Paul reveals how value-tier gyms are using strength training and hot yoga to compete with boutique studios.
Brand Watch: Mapping the 2026 Wellness M&A Consolidation Wave
Five landmark wellness acquisitions in five months: Danone/Huel, Unilever/Grüns, Herbalife/Bioniq. A map of the 2026 consolidation wave reshaping the nutrition and supplement industry.
Athleisure Hits $952B: Where Fitness Brands Must Position Now
The athleisure market hits $952B by 2035. Here's where fitness brands must position now before retail consolidation and fast fashion close the window.
Workout Anytime's EGYM Flagship: The Model to Study
Workout Anytime's new Homestead flagship is the first full-scale test of EGYM smart training inside a 24/7 franchise. Here's what operators need to watch.
The $7.5B Playlist-EGYM Merger: What It Means for Gym Operators
The $7.5B Playlist-EGYM merger combines ClassPass, Mindbody, and EGYM equipment in one entity. Analysis of what it actually changes for gym operators.
How Member Behavior Is Reshaping the Fitness Floor
Members are mixing cardio, strength, and recovery in a single visit. Gym operators still designing around fixed zones are losing ground fast.
David Lloyd's £2.3B PE Move: What It Signals for Operators
TDR Capital's £2.3B continuation fund for David Lloyd reveals how premium gym assets are valued and held when exits stall. Here's what operators need to know.
Whoop's $10B Valuation: The Coach Data Playbook
Whoop's $10.1B valuation signals that physiological data is now healthcare-grade. Here's how coaches can build a pricing and referral moat around it.
How Top Hybrid Coaches Earn $350K+/Year: The Income Structure
Top hybrid coaches earn $350K+/year through a specific structure: capped in-person + scalable online coaching. Here's the math and the operational model to replicate it.
MyFitnessPal Is for Sale: What Coaches Should Do Now
Francisco Partners is exploring a $1B+ sale of MyFitnessPal while the platform acquires Cal AI. Here's what independent coaches need to do before ownership changes.
60% of the Market Is Still In-Person: Capitalize Now
New market data shows in-person training holds 60% of a $48B industry. Here's how coaches can capitalize before the window closes.
Hybrid Coaching Is Driving a $15.6B Market in 2026
The global hybrid personal training market grows from $15.6B in 2026 to $43.3B by 2036. How top hybrid coaches reach $350K+/year and what the 12% CAGR means for coaches today.
GymNation Secures $100M From BlackRock to Expand Into Asia
GymNation raised $100M from BlackRock to scale to 100+ locations in 3 years and enter Asia. A strong signal on what investors want from budget gym operators.
Creatine and Brain Health: The Conversation to Have With Your Clients Over 50
The CABA 2026 creatine and cognitive decline trial changes the conversation coaches can have with their 50+ clients. Triple case muscle-bone-brain: how to present it responsibly.
US Supplement Market Nears $100B: Where Brands Must Position Now
The US supplement market is surging toward $100B, but scale won't determine winners. Here's where brands must position now to capture durable market share.
Unilever Acquires Grüns for $1.2B: FMCG Goes All-In on Wellness Gummies
Unilever acquired Grüns for $1.2B on June 1, 2026 — its first deal since the McCormick food merger. A major signal: functional gummies are redefining the supplement market.
Function Raises $298M at $2.5B: The Startup Reinventing Health Testing
Function Health raises $298M at a $2.5B valuation and acquires GetLabs + SuppCo. The vision: integrated health testing + personalized supplements. Predictive health goes mainstream.
Dick's and Foot Locker: What the Merger Means for Fitness Brands
The Dick's Sporting Goods and Foot Locker merger is accelerating faster than expected, reshaping wholesale leverage and channel strategy for fitness and performance brands.
Applied Nutrition's $16M US Factory Play: What It Signals
Applied Nutrition's $16M Buffalo factory acquisition and £148M revenue upgrade reveal a vertical integration playbook that's redefining competitive standards in North American sports nutrition.
Planet Fitness $30M Oregon Bet: What Operators Should Read Into It
Planet Fitness is deploying $30M to expand across Oregon. Here's what the investment signals for independent and regional gym operators facing rising competitive density.
Padel and Pickleball Inside Gyms: The Diversification Play to Study
Standalone racket sport venues are opening fast, but the smarter play for gym operators may be integrating padel or pickleball courts into existing footprints.